Denim Care Guide: Preserve Your Jeans with Expert Tips

01 Dec 2023

Denim Care 101

Denim, renowned for its durability and timeless charm, is a versatile fabric that has become a staple in many people’s wardrobes due to its durability and timeless appeal. Whether it’s a pair of jeans, a denim jacket, or a denim shirt, proper care is essential to preserve the fabric’s quality and extend its lifespan. In this blog, we will provide you with an umbrella guide on how to care for denim, including washing, drying, storing, and dealing with common issues like stains or fading. By following these guidelines, you’ll be equipped with the knowledge to care for your denim garments and keep them looking stylish for years to come.

Washing Denim:

Turn denim inside out: 

To protect the outer surface of the fabric, always turn your denim garments inside out before washing. Turning denim garments inside out before washing helps protect the outer surface from excessive friction and agitation during the washing process. This helps to preserve the colour and texture of the fabric, preventing fading and minimising wear and tear.

Separate colours: 

Separating dark and light-coloured denim items before washing is important to prevent colour bleeding. Dark denim can release dye during washing, which may transfer onto lighter-coloured denim, resulting in unwanted discolouration. Proper separation helps maintain the original colours of your denim garments.

Use cold water: 

Wash denim in cold water to preserve the colour and prevent excessive shrinkage. Hot water can cause the dye in denim to fade and can also lead to the fabric shrinking, resulting in an ill-fitting garment. Cold water helps maintain the vibrancy of the colour and keeps the fabric’s original shape intact.

Gentle cycle:

 Opt for the gentle or delicate cycle on your washing machine to minimise agitation and reduce wear on the fabric. The gentle cycle uses slower and gentler movements, preventing excessive friction that can cause fabric damage, such as fraying or weakening of the fibres. This helps prolong the lifespan of your denim garments.

Mild detergent:

 Use a mild detergent specifically designed for dark or denim fabrics. Avoid using bleach or harsh chemicals, as they can damage the fabric and cause fading. When caring for denim, it’s crucial to use a mild detergent that is specifically formulated for dark or denim fabrics. Harsh chemicals and bleach can weaken the fabric, strip away the colour, and lead to fading, so it’s best to avoid them. Opting for a gentle, denim-friendly detergent ensures effective cleaning while preserving the fabric’s integrity and colour vibrancy.

Spot cleaning: 

For small stains or localised dirt, spot clean the affected area with a damp cloth or a gentle stain remover. Spot cleaning is an effective method for treating small stains or localised dirt on denim. Gently blot the affected area with a damp cloth or use a mild stain remover specifically designed for fabrics. This approach helps prevent unnecessary washing and maintains the overall quality of the garment.

Avoid over washing:

 Denim doesn’t require frequent washing. Aim to wash your denim items every few wears to maintain their shape and colour. Over washing denim can lead to unnecessary wear and fading. Denim fabric is durable and doesn’t need frequent washing. Instead, aim to wash your denim items every few wears to keep their shape, preserve colour, and extend their lifespan.

Drying Denim:

Air drying: 

The best way to dry denim is by air drying. Hang denim items or lay them flat on a clean, dry towel away from direct sunlight or heat sources. Air drying is the preferred method for drying denim as it helps maintain its shape and prevents shrinkage. Hang denim items on sturdy hangers or lay them flat on a clean towel, ensuring they are away from direct sunlight or heat sources that can cause fading or damage to the fabric. Allowing denim to naturally dry helps preserve its quality and longevity.

Avoid machine drying: 

Excessive heat from machine drying can lead to shrinkage and fading. If you need to use a dryer, choose the lowest heat setting and remove the items while still slightly damp. Machine drying denim can cause shrinkage and fade the fabric due to the excessive heat. When using a dryer, select the lowest heat setting available and remove the denim items while they are still slightly damp to prevent over-drying and preserve their original shape and colour.

Don’t wring or twist: 

Avoid wringing or twisting wet denim as it can distort the shape and cause permanent creases. Excessive force can distort the fabric, leading to misshapen garments. Instead, gently squeeze out the excess water and let the denim air dry to preserve its original form.

Storing Denim:

Hang or fold properly: 

Hang denim jackets or shirts on sturdy hangers to maintain their shape. For jeans, fold them neatly along the original creases to avoid unnecessary wrinkles; it helps preserve their appearance and minimise unnecessary creasing.

Avoid overcrowding:

Allow sufficient space between denim items in your closet to prevent creasing and friction. Preventing overcrowding in your closet is crucial to preserving the quality of your denim items. Sufficient space between garments helps avoid creasing and friction, which can lead to unnecessary wear and tear. This practice helps maintain the overall appearance and longevity of your denim pieces.

Protect from sunlight: 

Store denim in a dark or dimly lit area to minimise exposure to sunlight, which can cause fading. Prolonged exposure to sunlight can bleach the fabric and lead to colour loss. Opt for a storage space that minimises sunlight exposure to preserve the vibrant colours of your denim garments. 

Dealing with Common Issues:

Removing stains:

 Treat stains promptly by blotting the affected area with a clean cloth and applying a gentle stain remover or a mixture of water and mild detergent. Always follow the product instructions and test on a small, unnoticeable area first to ensure it doesn’t cause any adverse effects before treating the entire stain. Finally, gently blot and rinse the area until the stain is removed then wash the garment as usual.

Fading prevention: 

To minimise fading, turn denim inside out before washing, use cold water, and avoid prolonged exposure to sunlight. This protects the outer surface. Additionally, use cold water during the washing process and avoid prolonged exposure to sunlight, as it can bleach and fade the fabric over time.

Restoring shape:

 If your denim loses its shape, lightly spray it with water to dampen the fabric. Then, use your hands to gently stretch or smooth the denim back into its desired shape. Allow it to air dry in that shape to help restore its original form.

Reviving dark colours

To revive the colour of faded dark denim, consider using a denim-specific dye or colour-reviving products. These are available in the market and come with instructions for application. Follow the instructions carefully to achieve the desired colour revival and restore the vibrancy of your dark denim.


Proper care and maintenance are crucial for preserving the quality and longevity of denim garments. By following the guidelines outlined in this comprehensive guide, you can ensure that your denim items remain in excellent condition, keeping them looking stylish and timeless for years to come. Remember to turn denim inside out, wash in cold water, air dry, and avoid harsh chemicals. By giving your denim a little extra care, you can ensure it remains a lasting and cherished part of your wardrobe.

About denim show 

 The Denim Show is the leading exhibition in India focused on the denim value chain, bringing together the entire industry and facilitating interactions between national and international buyers. This event serves as a comprehensive platform for top denim mills in India and attracts  buyers  from diverse industries including apparel brands like Marks & Spencer, Benetton Asia Pacific Ltd., Jack & Jones, Lee Cooper, export houses such as JC Penney and SF Global, e-commerce companies like Amazon, Myntra, Koovs, and many more.

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