Zara to Introduce Denim Customisation Pop-ups in Stores
Denim is the most loved fabric of all time. Each one of us has at least one pair of denim jeans. Denim as a fabric has also been undergoing massive transformation leading to new designs and styles. Also, most of the famous brands keep bringing new changes to make denim a favourable choice for customers.
The latest to join them is ZARA. The Spanish retailer will soon launch a service to embroider names onto denim clothing in Europe. This will help shoppers to customise their pair of jeans.
The customization trend is not new as popular brands like Levi’s and Nike allowed shoppers to create their own jeans and designs their shoes in the store. The trend is old yet very popular among the customers. However, the trend has not really brought in a lot of revenue nonetheless it is very popular.
Pop-up customisation corners in three Zara stores in Amsterdam, Barcelona and Milan will embroider words on 13 different denim designs starting from March end.
Exhibit your latest designs and technologies in denim by being a part of Denim Show at Gartex Texprocess India 2019!
Keywords: Denim, Denim Show, Gartex Texprocess India
More News
Problems faced by the Indian denim industry
Introduction The Indian denim industry challenges is performing tremendously, both globally and domestically. The CAGR ( Compound Annual Growth Rate) of the…View More
The Denim Evolution : From Work Wear to Fashion Staple
From being something that only laborers and workers would wear to becoming an evergreen fashion trend, denim truly wins the award of…View More
Denim Care Guide: Preserve Your Jeans with Expert Tips
Denim Care 101 Denim, renowned for its durability and timeless charm, is a versatile fabric that has become a staple in many…View More
Printed Denim Trends: A Fusion of Tradition and Modernity
Exploring the Diversity of Printed Denim Trends In the ever-evolving world of fashion, trends come and go, but some classics stand the…View More
Denim Innovations – from Raw Materials to End Product
Denim is produced on a global scale on an annual basis of 15 billion metres, with Asia-Pacific nations including China, India, Turkey,…View More
