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Denim Evolution

The Rise of Denim in High Fashion and Streetwear in India

Denim, once a fabric synonymous with workwear and casual clothing, has evolved into a symbol of versatility and rebellion. In India, denim has undergone a remarkable transformation, finding its place in the heart of high fashion and streetwear. This integration showcases the creativity of Indian designers who have reimagined denim beyond its traditional boundaries, making it a canvas for innovation and cultural expression. In this newsletter, we delve into how denim is being embraced in India’s fashion scene, with examples from recent fashion shows and collaborations with renowned designers that have elevated this iconic fabric to new heights.

The Evolution of Denim in India

Denim arrived in India in the late 20th century, primarily as a symbol of Western influence and casual style. Initially seen as workwear, denim quickly gained popularity among the youth, who embraced its ruggedness and association with global culture. Over the years, as Indian fashion matured and globalised, denim began to shed its purely casual image, becoming a fabric that could be moulded to fit various fashion narratives.

Today, denim in India is not just about jeans—it’s about innovation, craftsmanship, and a blend of traditional and contemporary aesthetics. Designers are experimenting with cuts, washes, and embellishments, infusing denim with Indian sensibilities to create pieces that resonate with a diverse audience.

Denim in High Fashion: A New Canvas for Creativity

High fashion in India has seen a significant shift, with denim playing a pivotal role. No longer confined to the realm of casual wear, designers are reinterpreting denim to create luxurious, statement-making pieces. This shift is evident in the way denim is now featured on runways, transformed into intricate designs that merge the ruggedness of the fabric with the elegance of haute couture.

One notable example is designer Rahul Mishra, who has been instrumental in incorporating denim into high fashion. Known for his intricate embroidery and sustainable practices, Mishra introduced denim into his collections in a way that marries tradition with modernity. His denim pieces often feature hand-embroidered motifs inspired by Indian art and nature, elevating the fabric to the level of couture. In one of his recent collections, Mishra presented a denim sari that beautifully combined the timelessness of the traditional Indian garment with the contemporary appeal of denim. This piece not only highlighted the versatility of denim but also showcased how it could be adapted to fit the demands of high fashion while staying true to Indian cultural roots.

Another designer who has pushed the boundaries of denim in high fashion is Gaurav Gupta. Known for his avant-garde approach, Gupta has utilised denim in sculptural forms, creating gowns and cocktail dresses that challenge conventional fashion norms. His use of denim in high fashion reflects a bold approach, where the fabric is treated as a luxurious material capable of being molded into dramatic and futuristic silhouettes. This reinvention of denim by Gupta has been well-received, especially among younger fashion enthusiasts who are eager to experiment with styles that defy tradition.

Denim and Streetwear: A Symbol of Youth Culture

While denim’s place in high fashion is noteworthy, its impact on streetwear in India is perhaps even more profound. Streetwear, with its roots in urban culture and its emphasis on self-expression, has found a natural ally in denim. The fabric’s versatility, durability, and association with rebellion make it a perfect fit for the streetwear movement, which is increasingly gaining momentum in India.

Streetwear brands like NoughtOne and Jaywalking have embraced denim as a core element of their collections. NoughtOne, founded by Abhishek Paatni, is known for its military-inspired streetwear that often features distressed denim, oversized jackets, and layered denim looks. Paatni’s approach to denim is deeply rooted in the ethos of street culture—raw, unpolished, and effortlessly cool. His collections often play with proportions, using denim to create a sense of rebellion and non-conformity that resonates with the youth.

Similarly, Jaywalking, the brainchild of Jay Jajal, has made waves in the Indian streetwear scene with its bold use of denim. Jajal’s designs are characterized by their deconstructed and reassembled denim pieces, which often include patchwork, exaggerated silhouettes, and asymmetric cuts. His brand represents the epitome of streetwear’s DIY aesthetic, where denim is not just a fabric but a medium for artistic expression. The success of Jaywalking’s denim-centric collections highlights the growing appetite for streetwear in India, particularly among younger generations who see fashion as a means of personal storytelling.

Collaborations and Cultural Fusion

Collaborations between Indian designers and global brands have also played a significant role in elevating denim’s status in the fashion world. These collaborations often blend Indian craftsmanship with global trends, resulting in unique collections that appeal to a broad audience.

One such collaboration is between Indian designer Masaba Gupta and American denim brand Levi’s. Known for her bold prints and vibrant colours, Masaba infused her signature style into Levi’s classic denim pieces, creating a collection that was both playful and chic. The collaboration featured denim jackets, jeans, and skirts adorned with quirky motifs like cow prints and quirky quotes in the Devanagari script, reflecting a blend of Indian and global influences. This partnership not only brought Masaba’s distinct aesthetic to a wider audience but also reinforced the idea that denim could be a canvas for cultural expression.

Another noteworthy collaboration is between Amit Aggarwal and Diesel, where Aggarwal, known for his futuristic designs and sustainable practices, reimagined denim through a contemporary lens. The collaboration featured denim pieces with architectural designs and metallic accents, merging Diesel’s iconic denim heritage with Aggarwal’s avant-garde sensibilities. This collection was a hit at fashion weeks, showcasing how denim could be transformed into high-fashion, statement pieces that defy convention.

The Future of Denim in Indian Fashion

The integration of denim into high fashion and streetwear in India is not just a passing trend; it is a reflection of the broader evolution of Indian fashion. As designers continue to experiment with this versatile fabric, we can expect to see even more innovative uses of denim in the future. Whether it’s through sustainable practices, technological advancements, or collaborations that blend cultures, denim will continue to be a fabric that bridges the gap between tradition and modernity.

Moreover, as Indian consumers become more fashion-conscious and globalised, the demand for unique, high-quality denim pieces will likely increase. This presents an exciting opportunity for both established and emerging designers to push the boundaries of what denim can be.

In conclusion, denim’s journey from casual wear to a staple in high fashion and streetwear in India is a testament to the creativity and adaptability of Indian designers. Through their innovative approaches, denim has been reimagined and redefined, making it a key player in the contemporary Indian fashion landscape. As the industry continues to evolve, one thing is certain—denim will remain at the forefront, a symbol of both tradition and innovation.

Industry News

Denim Care 101: How to Make Your Jeans Last Longer

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Denim jeans are a staple in nearly everyone’s wardrobe. They are versatile and stylish and, when taken care of properly, can last for many years. However, improper care can lead to premature wear and tear. Here’s a comprehensive guide on how to make your jeans last longer, ensuring they remain a timeless piece in your closet.

1. Understanding Denim Fabric

Before discussing care tips, it’s essential to understand the fabric. Denim is a sturdy cotton twill textile with a history dating back to the 19th century. The diagonal ribbing of the twill weave contributes to its durability. However, denim’s durability does not mean it’s indestructible. Proper care is necessary to maintain its quality and longevity.

2. Wash Sparingly

Why Less is More

Washing your jeans too frequently can cause the fabric to wear out faster and lose its colour. Aim to wash your jeans after every 10-15 wears or when they are visibly dirty. This helps maintain the denim’s integrity and reduces the environmental impact of frequent washing.

Spot Cleaning

For minor stains or spills, spot cleaning is an excellent alternative to washing. Use a damp cloth and a mild detergent to gently dab the stained area. This method removes the stain without subjecting the entire pair of jeans to a wash cycle.

3. Washing Techniques

Turning Inside Out

Always turn your jeans inside out before washing them. This simple step minimises friction on the outer surface, helping preserve the colour and prevent the fabric from wearing out too quickly.

Cold Water Wash

Wash your jeans in cold water. Cold water is gentle on the fabric and helps retain the colour. Hot water can cause shrinkage and fade the dye more quickly.

Gentle Cycle

Use the gentle cycle on your washing machine. This setting reduces the agitation, preventing the fabric from stretching or tearing.

Mild Detergent

Choose a mild detergent specifically formulated for dark fabrics. Harsh detergents can strip away the dye, leading to premature fading.

4. Drying Your Jeans

Air Dry

The best way to dry your jeans is by air drying. Lay them flat on a drying rack or hang them up to dry. Avoid direct sunlight, as UV rays can fade the fabric.

Avoid the Dryer

Refrain from using a dryer. The heat can cause shrinkage and damage the fibres, making them less durable over time.

5. Proper Storage

Folding vs. Hanging

Both folding and hanging are acceptable ways to store jeans. However, hanging them by the waistband can help prevent creases and maintain their shape. If you prefer folding, avoid sharp creases that can weaken the fabric over time.

Cool, Dry Place

Store your jeans in a cool, dry place. Excess moisture can lead to mould and mildew, while excessive heat can cause the fabric to deteriorate.

6. Handling Wear and Tear

Rotating Jeans

If you have multiple pairs of jeans, rotate them regularly. This reduces the wear on any single pair, extending their overall lifespan.

Patching and Repairing

Don’t discard your jeans at the first sign of wear. Patching and repairing are effective ways to prolong their life. There are many DIY tutorials available, or you can take them to a tailor for professional repairs.

7. Dealing with Odors

Fresh Air

Sometimes, airing out your jeans is all they need to smell fresh. Hang them outside or in a well-ventilated area to allow any odours to dissipate.

Freezing Method

For a more unconventional approach, try freezing your jeans. Place them in a plastic bag and leave them in the freezer overnight. This can help kill bacteria that cause odors without washing.

8. Stretching and Shrinkage

Avoid Overstretching

Avoid activities that overstretch the denim, like excessive squatting or pulling. Stretching the fabric can lead to permanent distortion and a poor fit.

Handling Shrinkage

If your jeans shrink, gently stretch them back to shape while they are damp. Put them on and move around to help reshape them. Avoid high heat to prevent further shrinkage.

9. Maintaining Color

Vinegar Soak

Soaking your jeans in a mixture of cold water and white vinegar before the first wash can help set the dye. This reduces fading and keeps your jeans looking vibrant for longer.

Avoid Bleach

Never use bleach on your jeans, even if they are white. Bleach is too harsh and can weaken the fabric fibres, leading to tears.

10. Special Care for Raw Denim

Raw or unwashed denim requires special care. These jeans are designed to develop a unique fade pattern based on your body and activities. Here’s how to care for them:

Minimal Washing

Try to avoid washing raw denim for at least the first six months. This allows the natural creases and fades to set in, creating a personalised look.

Spot Cleaning

As with regular denim, spot-clean any stains instead of washing the entire garment.

Airing Out

Air out your raw denim regularly to keep it fresh. You can also freeze it to eliminate odours.

Conclusion

Taking care of your denim jeans involves a bit of effort, but the payoff is worth it. By washing them sparingly, using proper washing techniques, and handling them with care, you can extend the life of your jeans and keep them looking great for years. Remember, denim is a durable fabric, but it needs proper care to maintain its quality and longevity. Follow these tips, and your favourite pair of jeans will continue to be a reliable and stylish part of your wardrobe for a long time.

For those passionate about denim, don’t miss the Denims Show 2024, taking place from August 1-3, 2024, at YashoBhoomi (IICC) in Dwarka, Delhi. This premier exhibition will showcase the entire denim value chain, from raw materials to finished products. It’s a must-visit event for anyone interested in the latest trends, innovations, and insights in the denim industry. Whether you’re a manufacturer, designer, or denim enthusiast, the Denims Show 2024 offers a unique opportunity to network and learn from the best in the industry.

Industry News

Evolution of Denim in Streetwear: From Subcultures to Staples

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The evolution of denim in streetwear, from subcultures to staples, is a captivating journey. Streetwear, deeply connected to urban fashion and self-expression, has strong ties to various subcultures that emerged in the latter half of the 20th century. While its early days were influenced by hip-hop in New York City and surf and skate culture in California, denim did not initially play a prominent role in streetwear. Instead, its significance grew gradually over the decades through fashion innovations and preference shifts.

The Early Days: Hip-Hop and Skate Culture

During the 1970s and 80s, streetwear started to become popular in the bustling streets of New York City, influenced by hip-hop culture. This period saw the rise of baggy jeans, Kangol hats, bomber jackets, and sportswear brands such as Adidas and Puma being reinterpreted for everyday wear. Although not completely absent, denim took on a less prominent role in this early streetwear scene.

Evolution of denim

California’s surf and skate culture has also significantly impacted streetwear aesthetics on the opposite coast. Brands like Stüssy, founded by Shawn Stussy, a surfer from Laguna Beach, have introduced comfortable and functional clothing such as graphic tees, baggy jeans, and Vans sneakers. These pieces were designed for style and practical use in surfing and skateboarding, reflecting West Coast subcultures’ laid-back yet rebellious spirit. Japanese Influence and Innovation

Japan emerged as a leader in street fashion innovation throughout the Pacific, especially in areas like Harajuku in Tokyo. Japanese streetwear brought vibrant colours, intricate layering methods, and distinctive silhouettes that departed from Western standards. This influence contributed to the rich diversity of global streetwear.”Denim’s Gradual Integration

In the late 1980s and early 1990s, denim became essential to streetwear. At this time, people were looking for more comfortable and casual clothing, which led to the introduction of stretch denim. This new type of denim allowed for a more relaxed fit than traditional stiff denim, meeting the preference for looser and more comfortable clothing styles among streetwear enthusiasts.

In the 1990s, denim became a key part of streetwear fashion. Brands such as Tommy Hilfiger and Fubu took advantage of streetwear’s growing popularity by offering loose-fitting, baggy denim styles that appealed to the youth culture of the time. Denim went beyond being just a fabric and became a means of self-expression, representing authenticity and individuality in urban fashion. 

From classic cuts to modern hybrids, as streetwear evolved into the 21st century, the influence of activewear and athleisure trends reshaped denim once again. this era saw the rise of denim hybrids such as jeggings and joggers, combining the timeless appeal of denim with the comfort and flexibility demanded by contemporary lifestyles. These innovations allowed streetwear enthusiasts to maintain the classic denim look while embracing the functionality and ease of modern activewear. Today, denim is a foundational element of streetwear fashion, offering endless possibilities for self-expression and creativity within the community. Its journey from a secondary player in the early days of hip-hop and skate culture to a staple fabric in urban fashion is a testament to the ever-evolving nature of streetwear and its ability to adapt to changing tastes and lifestyles.

Evolution of denim

Conclusion

In conclusion, the evolution of denim in streetwear reflects broader societal shifts and cultural influences over the past few decades. What began as a niche style rooted in subcultures like hip-hop and skateboarding has transformed into a global fashion movement that continues to push boundaries and defy expectations. Denim’s journey from humble beginnings to iconic status within streetwear serves as a reminder of its enduring appeal and ability to transcend trends and generations. As streetwear evolves, one thing remains clear: denim will always be at the intersection of fashion, culture, and self-expression.

As we look ahead, it will be fascinating to see how denim continues to evolve alongside streetwear, adapting to new technologies, sustainability trends, and cultural influences while remaining true to its roots as a symbol of individuality and rebellion in urban fashion.

Adding to the excitement, the upcoming Denim Show 2024 is set to be a landmark event in the industry. This business-to-business (B2B) exhibition, taking place from 1-3 August 2024, will cover the complete denim value chain, from fabric to finished solutions. The show will feature leading brands showcasing the latest advancements in denim technology, sustainable practices, and machinery. Attendees can explore diverse denim fabrics, learn new processing techniques, and discover the next big trends in denim fashion. For industry professionals and denim enthusiasts alike, Denim Show 2024 is an invaluable platform for networking, learning, and celebrating the dynamic world of denim, highlighting its integral role in streetwear and shaping future innovations.

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Problems faced by the Indian denim industry

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Introduction

The Indian denim industry challenges is performing tremendously, both globally and domestically. The CAGR ( Compound Annual Growth Rate) of the Indian denim market stands at 8-9%, which is higher than the global CAGR. But despite all that, the Indian denim industry is facing a fair number of problems that need to be addressed. If corrective measures are taken, this industry could thrive and grow further. The denim industry in India is the second largest in the world, this needs to be protected and sustained for a longer period of time.

Indian denim industry challenges

The problems faced by the Denim Manufacturers and their solutions

1.Competition for local denim manufacturers

There is stiff competition within the domestic industry and also with the international. India faces heavy competition from China, Bangladesh and Vietnam due to their production costs being low and having structured manufacturing capabilities. This affects the Indian market share which calls for the domestic industry to be more competitive in innovation, price and quality. There is a need for a change in the way the industry operates and the approach they adopt. Starting with focusing on making high quality denim products that can compete with their international rivals. Research and development for new innovations in design, finishes and technologies could help to increase our standards to be on par with the current competition. We could also create a system of vertical integration which could control the entire denim process from cotton farming to final product manufacturing. This leads to reduction of costs and the quality of the product is highly maintained.

2.Raw material costs

When it comes to denim raw materials, the major material is cotton. The fluctuation of cotton prices affect the final denim product price. In India, the domestic prices of cotton varies due to factors such as weather conditions, pest infestations and disease outbreak could lead to a bad harvest. Then due to cotton being a globally traded commodity, the local markets get affected by its volatility. Along with that international trade and tariffs could affect the import and export price of cotton. There is a need to develop efficient storage and warehousing facilities which helps manage the timing of cotton sales. Then we need to provide farmers with information and forecasts about cotton market conditions and price. This could help the farmer to be informed and decide when to sell his/her cotton produce. Governments can be involved in protecting the cotton farmers by implementing policies to tackle price volatility. They could provide price stabilization schemes, input cost support and subsidies. This could help the farmers to sell at the right price.

3.Environmental concerns

It is often seen that denim production has a negative impact on the environment. It takes a considerable amount of water, chemicals and energy to produce denim. This leads to environmental destruction and depletion of water based resources, toxification of soil due to chemical waste discharge and waste of energy. This calls for a need for sustainable manufacturing practices. Sustainable raw materials such as organic cotton or recycled denim could be used as an alternative for the existing ones which will reduce environmental footprint. For reducing water consumption during the manufacturing, laser finishing and ozone treatment could be used. Implementation of a closed-looped water recycling system could minimize wastewater discharge and prevent pollution. For the denim finishing and dyeing processes, eco-friendly and non-toxic chemicals could be used instead of dangerous chemicals which are harmful to the environment. To get ahead in the pursuit of being sustainable, one should get relevant certifications such as Global Organic Textile Standard (GOTS) or OEKO-TEX which validates your commitment towards environmental sustenance through your responsible production practices. 

4.Technology & Automation for small manufacturers

Small denim manufacturers lack in  technology and automation as compared to large size manufacturing companies which have standardized technology and automation. This puts the small manufacturers at a disadvantage as they have to hire more laborers which increases the labor costs and also unavailability of labor could affect the production process. This situation lowers efficiency which causes less production capacity, longer delivery time on order and difficulties in handling the demand. Small manufacturing industries have a limited scale in the production output which can’t compete with the automated facilities of large manufacturing units. There is a need for the small denim manufacturers to use technology and automation in the production process. With government support, the small denim manufacturers could upgrade to new technology. Initiatives such as tax breaks, financial incentives or subsidies for investing in automation could empower them. These denim manufacturers could be provided access to grants and affordable loans to invest in automations by the government. When the automations are put in, there is a need for skilled labor. Current labor could be trained and educated for running the automations and machinery. They could also lease the automation and machinery equipment which will save more money and could also get upgrades when the technology gets updated.

5.Brand competition for the new denim manufacturers

It’s tough for new denim manufacturers to enter the denim industry considering the fact that it’s an overcrowded market which makes it a challenging situation for the new ones to be unique and acquire a foothold in the market share. Then there is price-sensitivity among the Indian consumers which puts pressure on the brands to make their denim products affordable. This leads to the reduction of profit margin and hence prevents investing in innovation and marketing. Counterfeiting is a major issue which affects the original brand’s sales and tarnishes their reputation. When it comes to brand marketing, the Indian denim market is saturated with numerous brands, hence it’s hard to sustain brand loyalty. To be ahead of brand competition, one needs to take a few measures. Starting with research & development in product development and innovation of denim products. There needs to be unique designs and features. Along with that, one needs to maximize its collaboration with technology to create functional properties in the denim products. Then there is a new trend which is out there, i.e.,sustainable and eco-friendly practices. One could find an opportunity to innovate in sustainable practices and stand out in the competition. Expanding this approach, one should be a part of eco-friendly supply chains which would attract environmentally conscious customers. Then it should be made mandatory that the quality of the denim output matches international standards and is maintained that way. More importantly a denim manufacturing company should invest in marketing and branding strategies to elevate the company’s image. For reaching out to a larger audience and engagement with consumers, one should make the best use of social media and digital marketing. One could also have programs for repeat customers in which they get rewards for buying. This maintains loyalty among customers and hence expands its consumer base.

Enter “Denim Show”

Every year alongside the Gartex Texprocess India, “Denim Show” is held. It consists of exhibitors from all over the country showcasing innovations in the denim manufacturing industry. It helps find out what’s new and trending. Here, one can check out competitors and compare brands. One could find access to a diverse range of raw material suppliers which gives a chance for the buyer to choose the most suitable ones for their requirements. Exhibitors also bring new innovations in Sustainable practices and eco-friendly technology which is the new normal, as the current times call for that. One can find a wide range of new denim manufacturing technologies. If you want to become a part of the Indian denim industry, this exhibition is the perfect beginning to find a direction towards growth.

Conclusion

There may be a certain number of problems for the denim manufacturing industry but overcoming them when all the types of people in the process are involved from the farmer to the manufacturer to the supplier to the retailer to the customer. People from all these steps could cooperate and make an economy out of it, eventually making the Indian denim manufacturing industry a dominant textile giant in the world.

 

 

 

Denim Evolution

The Denim Evolution : From Work Wear to Fashion Staple

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From being something that only laborers and workers would wear to becoming an evergreen fashion trend, denim truly wins the award of the most empowering rags to riches tale. Is it the fabric or the color, the design or the comfort in style? We are told not to sleep in denim but can’t we? The way the denim industry keeps evolving itself, I don’t find it surprising that one day they might bring a denim nightwear with a tagline that’ll say, “Sleep in Style”.
I would like to tell you a story of 5 teen boys who loved to sing. The other thing they loved besides that was Black Skinny Jeans, while they rocked the world for 5 whole years, they wore those pants like they only own a pair. Now as we all know that in case of denim, the older the better, which makes me a firm believer that they really did only own one single pair each. That boy band broke up and while they went on with their solo career, they also said goodbye to their skinny jeans and took it forever out of fashion. While this may be a heartache, the replace was even better, comfier and classier.

𝐒𝐚𝐲 𝐡𝐞𝐥𝐥𝐨 𝐭𝐨 ‘𝐄𝐕𝐄𝐑𝐘𝐓𝐇𝐈𝐍𝐆 𝐁𝐔𝐓 𝐒𝐊𝐈𝐍𝐍𝐘’.
Now everywhere we look, even in the mirror, we see baggy and wide leg jeans. Similar to that in different names are mom, dad and boyfriend. As new as it all felt it’s no new fact they were all brought back from the 70s, 80s and the big 90s, this also gives us a beam of hope for the Skinny Jeans.

Denim began its journey from pants and it went on to become everything a man can dare to wear. Nobody would have thought that denim could sit between the formals but look at her now, after surpassing so many boundaries; it has proven itself to be the first choice as well as the last option.

𝐖𝐡𝐲 𝐧𝐨𝐭 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐢𝐧 𝐃𝐞𝐧𝐢𝐦?
If you go check out the 2001 American Music Awards, the most talked about people are not the ones who won the awards that day but the ones who wore Denim. Britney Spears and Justin Timberlake, one of the most famous singers of all time walked the red carpet that day in an all denim wear and they rocked. From his hat to her dress, everything was made of denim. All you need is some wonderful minds and a few magical hands to get the undone done.

It’s an opportunity for the ones who want to pave their way in the industry, truly a remarkable era for the clothing (denim) industry. The youth loves to dress and you’d love dressing them up. It’s time to make your way up and it has never been easier. Cotton can be carved into denim and denim can be carved into everything, the industry truly follows the quote, “Sky is the Limit”.

𝐖𝐡𝐲 𝐝𝐨 𝐰𝐞 𝐥𝐢𝐤𝐞 𝐃𝐞𝐧𝐢𝐦 𝐬𝐨 𝐦𝐮𝐜𝐡?
The most discussed thing about denim is its versatility, its ability to fit in everywhere, from funk to formal and from chic to casual. Even in the winters we don’t leave the side of our dear denim, popularly known as the Canadian tuxedo, when we pair our jeans with denim jackets. It is also known as double denim.

𝐂𝐚𝐧𝐚𝐝𝐢𝐚𝐧 𝐓𝐮𝐱𝐞𝐝𝐨
The term Canadian Tuxedo was coined first in the year 1951 when Actor and crooner Bing Crosby was denied entrance to a Vancouver hotel because he was wearing Levi’s jeans. After the incident, the brand designs a custom denim tuxedo jacket for him. The term “Canadian Tuxedo” is used to describe his head to toe denim outfit.

𝐘𝐨𝐮 𝐍𝐞𝐞𝐝 𝐓𝐨 𝐊𝐧𝐨𝐰 𝐓𝐡𝐚𝐭 :
> The global Denim market size was valued at USD 19373.95 million in 2022 and is expected to expand at a Compound Annual Growth Rate (CAGR) of 7.3% during the forecast period, reaching USD 29572.13 million by 2028.12

> Over 50% of denim is produced in Asia, most of it in China, India, Turkey, Pakistan and Bangladesh. Globally, the denim industry is expected to grow at a CAGR of over 4.8% from 2022 to 2026, with the market value expected to increase from $57.3 billion to $76.1 billion.

> Currently at 8%-9% CAGR, the Indian Denim market is expected to stand around Rs 91,894 crores by 2028. Despite the global slowdown, there’s a good demand expected in the upcoming quarter in the domestic market. The local market is growing even faster than the global average, showing a strong and steady path of growth.

> China is the leading exporter of denim fabric worldwide, leading particularly in exports of denim made from less than 85 percent cotton.

> Levi Strauss, who reported about 6.17 billion U.S. dollars in sales in 2022, is one of the best known brands on jeans market.

𝐃𝐄𝐍𝐈𝐌 𝐒𝐇𝐎𝐖
The show focuses on showcasing the diverse opportunities within denim, envisioning it as a future fashion statement. It unites the denim community in India, emphasizing a shared love for indigo. This platform invites denim professionals to discover uniqueness, excitement, and innovation in the world of denim. Participants gain insights, stay updated on the development of original designs and innovations with timeless quality and style.

𝐂𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧
Denim has a come a long way from being workwear to timeless fashion trend. Its evolution, from the classic skinny jeans to the trendy wide –leg styles, reflects the dynamic style of the denim industry. Denim’s versatility has made it a staple in wardrobe, blending easily from casual to formal setting. The denim market continues to grow rapidly with significant growth aspect especially in Asia. The industries constant innovations and adaptability highlight denim’s enduring appeal making it a fabric that has truly conquered the fashion trend.

Fashion and Style

Denim Care Guide: Preserve Your Jeans with Expert Tips

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Denim Care 101

Denim, renowned for its durability and timeless charm, is a versatile fabric that has become a staple in many people’s wardrobes due to its durability and timeless appeal. Whether it’s a pair of jeans, a denim jacket, or a denim shirt, proper care is essential to preserve the fabric’s quality and extend its lifespan. In this blog, we will provide you with an umbrella guide on how to care for denim, including washing, drying, storing, and dealing with common issues like stains or fading. By following these guidelines, you’ll be equipped with the knowledge to care for your denim garments and keep them looking stylish for years to come.

Washing Denim:

Turn denim inside out: 

To protect the outer surface of the fabric, always turn your denim garments inside out before washing. Turning denim garments inside out before washing helps protect the outer surface from excessive friction and agitation during the washing process. This helps to preserve the colour and texture of the fabric, preventing fading and minimising wear and tear.

Separate colours: 

Separating dark and light-coloured denim items before washing is important to prevent colour bleeding. Dark denim can release dye during washing, which may transfer onto lighter-coloured denim, resulting in unwanted discolouration. Proper separation helps maintain the original colours of your denim garments.

Use cold water: 

Wash denim in cold water to preserve the colour and prevent excessive shrinkage. Hot water can cause the dye in denim to fade and can also lead to the fabric shrinking, resulting in an ill-fitting garment. Cold water helps maintain the vibrancy of the colour and keeps the fabric’s original shape intact.

Gentle cycle:

 Opt for the gentle or delicate cycle on your washing machine to minimise agitation and reduce wear on the fabric. The gentle cycle uses slower and gentler movements, preventing excessive friction that can cause fabric damage, such as fraying or weakening of the fibres. This helps prolong the lifespan of your denim garments.

Mild detergent:

 Use a mild detergent specifically designed for dark or denim fabrics. Avoid using bleach or harsh chemicals, as they can damage the fabric and cause fading. When caring for denim, it’s crucial to use a mild detergent that is specifically formulated for dark or denim fabrics. Harsh chemicals and bleach can weaken the fabric, strip away the colour, and lead to fading, so it’s best to avoid them. Opting for a gentle, denim-friendly detergent ensures effective cleaning while preserving the fabric’s integrity and colour vibrancy.

Spot cleaning: 

For small stains or localised dirt, spot clean the affected area with a damp cloth or a gentle stain remover. Spot cleaning is an effective method for treating small stains or localised dirt on denim. Gently blot the affected area with a damp cloth or use a mild stain remover specifically designed for fabrics. This approach helps prevent unnecessary washing and maintains the overall quality of the garment.

Avoid over washing:

 Denim doesn’t require frequent washing. Aim to wash your denim items every few wears to maintain their shape and colour. Over washing denim can lead to unnecessary wear and fading. Denim fabric is durable and doesn’t need frequent washing. Instead, aim to wash your denim items every few wears to keep their shape, preserve colour, and extend their lifespan.

Drying Denim:

Air drying: 

The best way to dry denim is by air drying. Hang denim items or lay them flat on a clean, dry towel away from direct sunlight or heat sources. Air drying is the preferred method for drying denim as it helps maintain its shape and prevents shrinkage. Hang denim items on sturdy hangers or lay them flat on a clean towel, ensuring they are away from direct sunlight or heat sources that can cause fading or damage to the fabric. Allowing denim to naturally dry helps preserve its quality and longevity.

Avoid machine drying: 

Excessive heat from machine drying can lead to shrinkage and fading. If you need to use a dryer, choose the lowest heat setting and remove the items while still slightly damp. Machine drying denim can cause shrinkage and fade the fabric due to the excessive heat. When using a dryer, select the lowest heat setting available and remove the denim items while they are still slightly damp to prevent over-drying and preserve their original shape and colour.

Don’t wring or twist: 

Avoid wringing or twisting wet denim as it can distort the shape and cause permanent creases. Excessive force can distort the fabric, leading to misshapen garments. Instead, gently squeeze out the excess water and let the denim air dry to preserve its original form.

Storing Denim:

Hang or fold properly: 

Hang denim jackets or shirts on sturdy hangers to maintain their shape. For jeans, fold them neatly along the original creases to avoid unnecessary wrinkles; it helps preserve their appearance and minimise unnecessary creasing.

Avoid overcrowding:

Allow sufficient space between denim items in your closet to prevent creasing and friction. Preventing overcrowding in your closet is crucial to preserving the quality of your denim items. Sufficient space between garments helps avoid creasing and friction, which can lead to unnecessary wear and tear. This practice helps maintain the overall appearance and longevity of your denim pieces.

Protect from sunlight: 

Store denim in a dark or dimly lit area to minimise exposure to sunlight, which can cause fading. Prolonged exposure to sunlight can bleach the fabric and lead to colour loss. Opt for a storage space that minimises sunlight exposure to preserve the vibrant colours of your denim garments. 

Dealing with Common Issues:

Removing stains:

 Treat stains promptly by blotting the affected area with a clean cloth and applying a gentle stain remover or a mixture of water and mild detergent. Always follow the product instructions and test on a small, unnoticeable area first to ensure it doesn’t cause any adverse effects before treating the entire stain. Finally, gently blot and rinse the area until the stain is removed then wash the garment as usual.

Fading prevention: 

To minimise fading, turn denim inside out before washing, use cold water, and avoid prolonged exposure to sunlight. This protects the outer surface. Additionally, use cold water during the washing process and avoid prolonged exposure to sunlight, as it can bleach and fade the fabric over time.

Restoring shape:

 If your denim loses its shape, lightly spray it with water to dampen the fabric. Then, use your hands to gently stretch or smooth the denim back into its desired shape. Allow it to air dry in that shape to help restore its original form.

Reviving dark colours: 

To revive the colour of faded dark denim, consider using a denim-specific dye or colour-reviving products. These are available in the market and come with instructions for application. Follow the instructions carefully to achieve the desired colour revival and restore the vibrancy of your dark denim.

Conclusion 

Proper care and maintenance are crucial for preserving the quality and longevity of denim garments. By following the guidelines outlined in this comprehensive guide, you can ensure that your denim items remain in excellent condition, keeping them looking stylish and timeless for years to come. Remember to turn denim inside out, wash in cold water, air dry, and avoid harsh chemicals. By giving your denim a little extra care, you can ensure it remains a lasting and cherished part of your wardrobe.

About denim show 

 The Denim Show is the leading exhibition in India focused on the denim value chain, bringing together the entire industry and facilitating interactions between national and international buyers. This event serves as a comprehensive platform for top denim mills in India and attracts  buyers  from diverse industries including apparel brands like Marks & Spencer, Benetton Asia Pacific Ltd., Jack & Jones, Lee Cooper, export houses such as JC Penney and SF Global, e-commerce companies like Amazon, Myntra, Koovs, and many more.

Fashion and Style

Printed Denim Trends: A Fusion of Tradition and Modernity

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Exploring the Diversity of Printed Denim Trends

In the ever-evolving world of fashion, trends come and go, but some classics stand the test of time. Denim in particular, has been a wardrobe staple for decades, constantly reinventing it to stay relevant. Among the many denim variations, printed denim has recently been making a significant comeback, capturing the attention of fashion enthusiasts worldwide. This blog will delve into the world of printed denim trends, showcasing the fresh and exciting ways this versatile fabric is being adorned.

Nature-Inspired Prints

Nature-inspired prints have emerged as a dominant force in the world of printed denim trends. From delicate floral patterns to tropical motifs, these prints infuse denim with a touch of natural beauty. Designers have taken inspiration from lush gardens, dense forests and tropical paradises, resulting in denim pieces that evoke a sense of tranquility and the great outdoors.

Festive Flair: Printed Denim For Celebrations

In India, celebrations and festivals are an integral part of life and fashion plays a crucial role during these occasions. Printed denim has become a popular choice for festive wear, with ethnic prints and intricate embellishments transforming denim into dazzling ensembles.

Animal Prints With A Twist

Animal prints have long been a favorite in the fashion industry, and now they are being incorporated into denim pieces with a fresh twist. Leopard, zebra and snakeskin patterns are finding their way into jeans, jackets and skirts, adding a hint of wildness to any outfit. The key to rocking these prints lies in balance— pair them with solid-colored tops and accessories to let the denim take center stage.

Celebrating Indian Heritage Through Prints

Indian culture is rich in artistic heritage and designers are now infusing traditional prints and motifs into denim creations. Paisley patterns, block prints and intricate ethnic designs, adorn denim jackets, kurtis and even sarees. This fusion of traditional Indian aesthetics with contemporary denim brings a unique blend of heritage and modernity to the fashion scene.

Abstract And Artistic Expressions

Printed denim has also become a canvas for artistic expressions. Abstract patterns, graffiti inspired designs and brushstroke prints are taking denim to a whole new level of artistic flair. These eye-catching patterns are perfect for those who want to make a bold statement and showcase their unique personality through their fashion choices.

Regional Diversity In Prints

India is a country of diverse cultures and traditions and this diversity is reflected in fashion trends as well. Printed denim in India is no exception. Different regions showcase their distinct prints and designs, creating a fascinating tapestry of fashion choices. Whether it’s the vibrant bandhini prints of Gujarat, the delicate Kalamkari prints of Andhra Pradesh or the exquisite phulkari prints of Punjab, regional influences lend a unique touch to printed denim.

Embroidery And Applique 

While not traditional prints, embroidery and appliqués have gained prominence in the world of printed denim. Intricate stitching and embellishments can transform plain denim into a work of art. Floral embroidery, geometric shapes and bohemian motifs breathe life into denim, adding texture and depth to the fabric.

Contemporary Fusion: Mix N Match

Indian fashion has a knack for mixing traditional elements with contemporary styles and printed denim provides the perfect canvas for such fusion. Consumers are experimenting with pairing printed denim with traditional ethnic wear or bohemian accessories, creating a delightful amalgamation of cultures and fashion sensibilities.

Personalization And Customization

One of the most exciting aspects of printed denim trends is the opportunity for personalization and customization. With advancements in technology and manufacturing techniques, it is easier than ever for consumers to create their own unique prints and designs on denim. From DIY tie and dye projects to custom printing services, individuals can express their creativity and style by designing their dream denim pieces.

Sustainable Prints For The Conscious Consumer

With sustainability becoming a growing concern in the Indian market, consumers are gravitating towards eco-friendly fashion choices. Printed denim, when created with sustainable materials and ethical production processes, appeals to the conscious consumers, brands are exploring natural dyes, organic cotton and recycled materials to craft eco-conscious printed denim options.

Bollywood Glamor With Printed Denim

Bollywood, the heart of Indian cinema, has a significant influence on fashion trends in the country. Printed denim has found its way onto the silver screen, with celebrities flaunting statement denim pieces featuring bold prints and vibrant colors. Fans are quick to follow their favorite stars’ style, making printed denim a must-have in every fashion-conscious Indian’s wardrobe.

Conclusion

The revival of printed denim brings a refreshing twist to this timeless fabric, offering a diverse range of options for fashion-forward individuals. From nature inspired prints to abstract artistic expressions, the possibilities are endless, ensuring that there is a printed denim trend to suit every taste. as this fashion revival continues to flourish, printed denim stands as a symbol of India’s ever-evolving fashion landscape, where tradition and modernity blend seamlessly to create unique and captivating styles.so, whether you’re looking to add a dash of Bollywood glamor, classic  floral patterns,  or daring animal prints or customize your own masterpiece, printed denim is undeniably here to stay, making a lasting impression and a bold statement in your wardrobe.

textile

Denim Innovations – from Raw Materials to End Product

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Denim is produced on a global scale on an annual basis of 15 billion metres, with Asia-Pacific nations including China, India, Turkey, Pakistan, and Bangladesh accounting for half of the output. Numerous advancements in fibre and textile technology are providing innovative concepts in denim since today’s discerning consumers of denim clothing want a variety of visual appeal, fit, lasting comfort, efficiency, and sustainability in all elements of its manufacture. Today’s denim is a highly modified new generation fabric that was traditionally made from 100% cotton and stained with natural indigo.

Innovations in Denim processes

Raw materials / Cotton Blends

Recycled Denim

Recycled denim has become an increasingly popular trend in apparel manufacturing due to rising environmental concerns. A particular kind of denim fabric is being employed by brands; it is created by shredding previously worn denim clothing into tiny bits, which are then cleaned, re-spun into new yarns, and finally woven into new fabric.

Stretchy & Performance Denim

A tiny quantity of spandex or other elastic fibres can be found in stretch denim. As a result, the fabric can stretch and move with the wearer for improved comfort and mobility. Denim is treated to enhance its efficiency by adding properties such as moisture-wicking, quick-drying, and UV protection.

Organic Denim

Technological advancements provide a more environmentally responsible and sustainable substitute for conventional cotton denim that is produced without the use of toxic pesticides and chemicals.

Spinning of Cotton

Ring-spun yarns

To strengthen the yarn, the fibres are twisted around one another. Devices that can create certain yarn effects can be placed on modern ring spinning frames and open-end machines, but it limits production due to coarse count. Technology improvements for ring-spun yarns include rapid frames with larger doff packages, longer lifts, larger ring diameters, and cone wrapping machines with effective yarn clearers.

Open end Spinning

Low twist causes the yarn to have low strength but a high production rate and desirable qualities including higher abrasion resistance, high strength, and durability against tearing. Modern open end spinning machines with automated piecing and yarn monitoring devices are available nowadays.

Dyeing or Colouring of Thread

In order to remain sustainable, the denim industry is working hard to innovate in dyeing and processing methods. Different dyeing methods, such as Crystal-Clear dyeing, Nitrogen dyeing, foaming, spray dyeing, Indigo Juice dyeing, patented Kitotex, pre-washing, and creating patterns with lasers, are some of the innovations in the dyeing and processing of denim that preserve priceless resources like water, energy, and chemicals, in contrast to Indigo dyeing. For large-scale indigo dyeing, yarns are bundled in ropes or stretched out as sheets and passed through a number of dye baths, either mechanically in huge industrialised production lines or manually.
vegetable-based, indigo to sulphur dyed

Indigo Dyeing

Indigo dyeing is still a highly water and chemical heavy procedure in denim manufacture. The aim is to modernise a century-old procedure employing the oldest dye ever without compromising indigo’s natural characteristics.

Nitrogen technology

With nitrogen technology, indigo dyeing has a lower negative environmental impact and is more effective. The dye diffuses and migrates more intensively into the fibre owing to its high level in the dye solution and the nitrogen environment than it would have under more traditional equivalent processes.

Spray dyeing

The innovative spray dye method lessens the impact on yarn during the dyeing process by avoiding the use of harsh chemical reduction agents, providing high flexibility for dyeing small lots, and using less water and effluent output.

Denim Weaving

Fabric construction and weave affect the flexibility and air flow of stretchy denim fabric, which affects its performance and comfort. A shuttle loom or contemporary weaving machines are used to weave the warp and weft threads into the selvedge denim fabric. Although considerably faster and hence more affordable weaving machines have frequently taken the place of shuttle looms, selvedge denim is still woven on shuttle looms to provide a genuine and high-quality fabric. Developers of weaving technology are working to create machines that are suitable for Industry 4.0. The machines can now produce both broad and long warps for production weaving as well as narrow-wide short warps for sample weaving thanks to developments in the range of warp length and width. The knitted variety of denim is another recent development in weaving. It is essentially a ‘non-woven’ fabric that is quite cosy but lacks the recognisable appearance of denim.

Fabric Finishing

Nanotechnology offers newer application methods and imparts more resilient and innovative functional finishes, such as UV, antimicrobial protection, stain-resistance, and nano encapsulation, among others, offering higher levels of textile efficiency, comfort, and sustainability than the standard.

Graphene

To improve the denim fabric through thermal distribution, Graphene, a wonder material extracted from Graphite, is employed as a functional finish that is safe, chemical-free, and non-toxic.

Laser-finish

A white or light-colored design is left behind after the indigo dye is removed by the laser, creating a style that is frequently viewed as a trendier and more contemporary interpretation of classic denim jeans.

Denim ozone washing

Environmentally friendly ozone washing provides it an aged, faded, and softer appearance while lowering operator health risks.

Conclusion

Denim, whether as skinny jeans, straight-cut pants, slim-fit, or wide-leg, is a staple in many people’s wardrobes. However, processing denim has a significant negative impact on the environment, from dying to distressing. Brands and producers of denim are continually developing new techniques to lessen the fabric’s environmental effect. The flying shuttle and the sewing machine were two of the first advancements related to denim. Recent technological advancements, such as laser, ozone, and fibre breakthroughs, have proved revolutionary. In conclusion, Denim is becoming an ever more appealing fabric, ranking highly on fashion and performance, as a result of an abundance of developments at the level of fibres and their blends yarn varieties, stretch fibre content, weaving techniques, and fabric constructions.

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Future of Denim Industry: Moving Towards Sustainability

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Denim is a popular fabric used for various garments including jeans, jackets, and more. From labor to leisure wear, denim has frequently been a vital element of fashion. Denim has revolutionized the world of fashion. Jeans, a worldwide design element, have become an essential textile in the global apparel industry, with a market valuation of $64.5 billion in 2022. This blog will explain what sustainable denim is and why it is so essential to the world.

About Denim Industry

In 2022, the global denim fabric market was valued at approximately 27.1 billion U.S. dollars. Levi Strauss, which recorded approximately 6.17 billion US dollars in revenue in 2022, is one of the most well-known companies in the jeans industry. Leading manufacturers are optimistic that denim will continue to expand in the coming years, with the global market for jeans expected to hit US$87.4 billion by 2027, based on recent Research and Markets projection. Over the past few years, the Indian denim industry has experienced tremendous growth in the local market, which now includes a sizable portion of the worldwide industry. After China, India is the country with the biggest jeans industry.

Problems with the Denim Industry

Denim mills, being one of the best-known segments of the fashion industry, are now gradually adopting circularity in their production processes. Denim manufacturing processes emit a large number of greenhouse gasses, and the environmental impact of this ever-popular garment is significant. Sustainable Denim is a concept that is used in manufacturing denim fabric using fewer components that are averse to the environment. The production of more ethical denim textiles that bridge the gap between fashion and sustainability is something that Indian denim brands are working hard to achieve. 

Let’s start the journey toward Denim sustainability by understanding the challenges faced by the manufacturing mills – 

Dyeing the Denim

Indigo is frequently used as the main coloring agent in the dyeing procedure to produce blue denim. Each year, the production of denim requires 84 500 tonnes of sodium hydrosulfite and 53 500 tonnes of caustic soda. Unfixed colors are discharged into water sources, creating turbidity and biological disturbance as well as being poisonous, carcinogenic, or mutagenic.

Intense water consumption

According to estimates, the manufacturing of cotton uses a lot of water, requiring up to 7600 liters to produce just one pair of pants. The water-intensive production process is particularly concerning at a time when groundwater supplies are becoming scarce due to climate change. 

Toxic chemicals

Denim clothing is made from cotton that is produced using exploitative methods, needs an abundance of water to grow, and must be sprayed with highly toxic chemicals. The ecosystem is severely harmed by the cultivation of cotton, which uses fertilizers and pesticides that have a negative impact on biodiversity both upstream and within areas, as well as on the quality of the water and the soil. The extensive use of chemicals to create the “distressed” look of denim jeans is very harmful to the environment, especially when water bodies serve as the depository for chemical run-off from these production processes.

Treatment of Factory Workers

It is important to note that the treatment of denim workers has been a concern for many years. Many Denim factories are located in countries with weak labor laws. As a crucial part of the entire apparel industry, the denim manufacturing value chain can play a significant role in promoting ethical and sustainable practices.

Current Market Trends

Denim was initially developed for use in work clothes before steadily gaining popularity as a fabric that is used in other kinds of clothing. Denim is a necessary and stylish piece in every outfit right now. Urbanization is growing, and denim garments are becoming more popular, two major factors that are anticipated to drive the denim market’s expansion during the projection era. It is also expected that the increasing demand for stretchable denim pants made by fusing cotton with synthetic material will accelerate the development of the denim industry.

Sustainable Production – Even though the denim industry is steadily growing, there have been certain difficulties because of the environmental problems it has caused. Today, environmentally responsible enzyme finishes and dry techniques are being used on cotton fabrics made of 100% organic cotton, without even bleaching them. When making denim fabrics, vegetable-derived dyes are also used as a colorant along with environmentally responsible reducing agents and alkalis.

Customization – Fitting, a crucial component of the creation of jeans, presents many challenges to makers in terms of the washing and finishing techniques used. Everyone enjoys creating their own unique designs and customizations to add a unique touch to various items. Levi’s, Zara, Converse, and many other companies are developing their goods so that customers can give them a personal touch and become more devoted to the brand. Denim customization is here to stay, and many more brands may follow suit to provide customers with distinctive products.

Use of innovative fibers – In addition to natural fibers like hemp, linen, and silk are being considered as significant alternatives to scarce and extremely resource-intensive cotton fiber. Better Cotton and organic cotton are other sustainable options to conventional cotton. To create a flexible new variety of fabrics, different combinations of silk (mulberry and Eri silk) with cotton and linen are being tested. Whereas Eri silk, like wool, provides warmth to denim clothes, other silk-cotton-linen blends have been discovered to provide breathable and comfortable jeans material for all weather situations. Biodegradable synthetics and bio elastomers are two additional key environmentally friendly developments at the fiber level.

Functional finish (Graphene) – The fascinating substance, graphene is used as a healthy, chemical-free, and non-toxic practical finish to improve denim garments through improved thermal distribution, microbial growth prevention, an anti-odor effect, and quite a high abrasion resistance. The single-layer graphene fiber is said to be a “super material” that is 100 times tougher than steel and 1,000 times finer than human hair, enhancing denim.

Future Challenges

Recent technological developments opened up fresh prospects for the denim industry, spurred on by consumer demand for improved fits and sizes, adaptable workwear, and sustainable product stories. However, the year also saw substantial shifts in sourcing tactics, manufacturing, expenses for raw materials, and shipping expenses.

Chemical Usage – Nowadays, toxins, chemical fertilizers, and petrochemicals are found in large quantities in denim which is made and sold on the market. Because it uses synthetic dyes and acid washes, the dyeing and washing of denim cloth are even more harmful to the ecosystem. Toxic chemicals, such as formaldehyde, are required for the synthesis of indigo dye, and this pollution-causing process also endangers the health of workers and the ecosystem. It slowly decomposes and discolors water, contaminating groundwater, rivers, and streams, and killing flora and wildlife.

Digital Disruption – The rise of E-commerce and the increasing use of digital technologies in the fashion industry will change how denim products are designed, produced, and marketed. This disruption has great influence on every aspect of the fashion industry, including marketing and sales as well as production and the supply chain. Digitalization presents difficulties for denim mills in bringing out the true character and shade of the fabric. The creation of the wash effects, such as the drying procedure and seam accents, is also difficult. 

The volatility of raw material – Material costs, particularly cotton, have tripled in the last year, squeezing margins for exporters who were unable to plan for their acquisitions in advance. These raw materials are subject to price and transportation volatility due to factors such as climate change, political instability, and supply chain disruptions. The main challenges for the Indian denim industry are the fluctuating costs of raw materials and its reliance on China for those materials.

CONCLUSION 

In conclusion, sustainability in the denim industry is not only necessary for protecting the environment but also for creating a more ethical and profitable supply chain. Producing sustainable denim demonstrates the need for more creativity from manufacturers and brands when it comes to seeking natural fibers, developing effective procedures, and repurposing scarce resources. It is preferable to keep coming up with new, innovative ways to make a name for yourself in the industry and pave the way for the next generation of fashion to be more in style with sustainable clothing.

Industry News, textile

6 Denim Styling Trends: Will Give You Fresh Look in 2023

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People of all ages can easily personalise their appearance and sense of style using jeans as the ideal blank canvas. Even timeless wardrobe essentials go out of style. A straight fit in a genuine blue colour will undoubtedly remain popular, but there are other eye-catching cuts, trendy designs, and particular decade-old washes that come and go. In 2023, the ankle and distressed styling, including patchwork and unfinished hems, will be trendy. Pleated trousers, dramatic wide-legs, and form-fitting boot cuts—all striking styles from the 1970s, 1980s, and 1990s—will also be in style.

As Denim Show acts as the marquee trade show in the Denim value chain of India that encompasses the latest innovations and trends in the denim industry, we take a look at the denim fashion and styling trends that will be prevalent in 2023:

The 6 Denim Styling Trends You Can Wear in 2023

High Rise, Wide Leg Denim With Bootcut Flares

High Rise, Wide Leg Denim With Bootcut Flares

High rise wide leg jeans are a style of women’s jeans that sit high on the waist and have a wide, flare-like cut from the knee down to the ankle. This style is characterised by a flattering and comfortable fit that elongates the legs and balances the proportions of the body. The high waist provides coverage and support, while the wide leg opening creates a breezy and relaxed silhouette. High rise wide leg jeans can be dressed up or down, making them a versatile and popular choice in women’s fashion. According to fashion experts, you should contrast the prolonged hemline of your high-rise, wide-leg jeans with a shorter top or a V-neck tee.

Pro styling tip:

To complete the retro theme, look for a small flare from the knee all the way to the feet. You can see your shoes with a bootcut length, so choosing the right pair will be important for the balance of your ensemble, whether you choose a pointed-toe flat, a look from the early 2000s with sporty sneakers, or platform boots to lengthen your legs.

Neutral Tone (Gray, Off-White and Beige) Jeans

Neutral Tone (Gray, Off-White and Beige) Jeans

Jeans with a neutral tone are those in colours like beige, white, grey, and black that are seen as neutral and adaptable. As they are simple to coordinate with other items in one’s wardrobe, these hues are a sensible and low-maintenance option for casual or elegant occasions. Neutral-coloured jeans give accessories and other outfit components a blank slate, enabling a broad variety of personal styles and expressions. Additionally, they are a traditional and timeless option that never goes out of style.

Pro styling tip:

Choose something with stretch because no one wants to be wearing thick, unbreathable denim jeans that pinch in all the wrong places. All of your other apparel instantly feels new again when you put on an excellent pair of neutral denim jeans. To complete your outfit and highlight your fashion, go for a dark or contrasting top.

Workwear Inspired Vintage Jeans/ Carpenter Jeans

Workwear Inspired Vintage Jeans/ Carpenter Jeans

Workwear-inspired jeans are a subset of fashionable jeans that draw their inspiration from classic workwear trends like those worn by manual workers and tradespeople. They frequently have robust construction, tough materials, and useful accents like tool hooks, extra pockets, and reinforced knees. Workwear-inspired jeans are made with an emphasis on comfort and durability and are intended to be both functional and fashionable. These jeans are well-liked by those who value practical and classic style since they frequently feature a distinctive, vintage-inspired appearance that reflects the classic style of traditional working clothing.

Pro styling tip:

To stand out from the crowd, you could go for double denim by wearing a top and bottom that are both inspired by workwear (just be sure to mix up the shades). If you’re not familiar with double denim, start by pairing a pair of blue stonewashed jeans with an off-white denim jacket.

Denim Trousers

Denim Trousers

Denim trousers are pants made of denim fabric with a twill weave. From high-waisted and wide-legged designs through to pleated pairs, these are jeans with a tailored difference and are going to be a hit style in 2023. They are a well-liked and adaptable category of casual attire that can be dressed up or down. They are also renowned for their comfort and toughness. Wide leg, slim, straight, bootcut, and other designs of denim trousers are available, along with a variety of colours and washes. Although they are frequently linked to the “blue jeans” aesthetic, they are also available in other hues like black, white, and grey. Many people’s closets must have a pair of denim trousers because they are a classic piece of casual clothing.

Pro styling tip:

Trouser jeans work aesthetically well with canvas sneakers and penny loafers. Work with the high/low style and pair the pleats with a knitted polo shirt, a baseball cap, and vintage running shoes to create an interesting juxtaposition with the pleats’ opposition to the casual nature of the denim fabric.

Stonewash Denim

Stonewash Denim

Denim pants that have undergone the stone washing procedure to give them a faded, worn-in appearance are known as stonewash jeans. In order to soften the fabric and give the jeans a distressed look, this method entails washing the jeans with stones or pumice. In comparison to conventional raw denim jeans, the resulting stonewashed jeans feel softer, are more relaxed, and have a more laid-back appearance. Stonewashed jeans can be found in a variety of colours, from light to dark, and in various leg widths. They are renowned for their ease and adaptability and are a preferred option for casual attire.

Pro styling tip:

Stonewashed denim pairs well with t-shirts, sweatshirts, polo shirts, and sneakers, whereas lighter washes frequently look better when paired with other light colours and delicate neutrals like white and ecru rather than glaring black.

Oversized/ Relaxed Denim Jackets

 

Oversized/ Relaxed Denim Jackets

Relaxed denim jackets are a type of denim jacket that are designed to have a loose, comfortable fit. They often feature a casual and laid-back silhouette, with a roomy cut that is wider in the body and sleeves. This relaxed fit is meant to provide a more relaxed and casual look than the more form-fitting style of traditional denim jackets. Relaxed denim jackets can be found in a range of washes, from light to dark, and can be paired with a variety of outfits for a range of looks. They are often seen as a staple item in casual and streetwear fashion, and are known for their versatility and effortless style.

Pro styling tip:

Relaxed denim jackets are versatile and can be styled in a variety of ways. Women can pair their denim jackets with a dress and heels for a dressed-up look that’s still casual and comfortable, whereas men can wear their relaxed denim jacket with a t-shirt, jeans, and sneakers for a casual, streetwear-inspired everyday look. Layering your oversized denim jacket over a sweater or hoodie can create a warm and cozy look.

About Denim Show:

Denim Show is India’s Premier Exhibition in the Denim value chain, consolidating the entire industry and bringing national and international buyers under one roof.

It is a comprehensive gathering of the top Denim Mills in India like Raymond UCO, Jindal Worldwide, Nandan Denim, Kanchan India, Ginni International and many more along with key corporate visitations from cross functional industries like: Apparel Brands (Marks & Spencer, Benetton Asia Pacific Ltd., Jack & Jones, Lee Cooper etc.), Export Houses (JCPenney, SF Global etc.), E-commerce Companies (Amazon, Myntra, Koovs etc,), and many more.

11 – 13 May 2023
Jio World Convention Centre,
Mumbai

3 – 5 August 2023
Pragati Maidan,
New Delhi

Industry News

The Fascinating History of Denim

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Denim is the world’s most popular fabric, used to make clothes like jeans, jackets, and shirts.

Denim is a strong cotton fabric manufactured with a twill weave in which the weft threads pass under two or more warp threads, creating a reinforced fabric. The outer warped threads are dyed blue or indigo, while the inner weft threads are left white. This is why denim jeans and jackets are blue on the exterior and white on the inside.

Denim & Jeans

Jeans date back to 1567 with the introduction of the word “Genoese” or “genes” to describe the tough twill trousers worn by merchant sailors from the Italian coastal city of Genoa.

The term “denim” is derived from the French “Serge de Nimes“, which refers to a specific sort of cloth produced in Nimes, a town in France. Weavers in Nimes, France, accidentally created the first modern denim, a coarse, strong cotton fabric, in the late 17th century while attempting to replicate the technique of manufacturing “Genoese”.

Levi Strauss & Co.

In May of 1873, Levi Strauss and Jacob Davis patented their denim pants, which were riveted around the pocket seams, ideal for heavy work, which later became the popular denim jeans we know today. Levi Strauss, a German immigrant, moved to New York in 1851 to work with his brother. Later, in 1853, during the “gold rush“, he moved to San Francisco to start his family dry goods business. Levi sold many products, including sturdy imported cotton fabric and denim.

Jacob Davis was a tailor, and he started using the fabric Levi sold to make things like wagon covers, tents, and blankets. During the “Gold Rush“, the clothes sold to miners were frequently torn due to the physical demands of their jobs.

When Davis was asked by a miner’s wife to create a pair of trousers explicitly designed for hard work, using Levi’s denim and copper rivets to reinforce key stress areas around pockets and the base of the fly, Davis made the first pair of jeans. The design with the rivets found success among miners. With a rise in popularity, Davis sought to patent this but couldn’t afford to patent the invention, so he asked for Levi’s help. The two went on to do business together, with Levi becoming responsible for manufacturing the jeans in his San Francisco factory and employing Davis to oversee production and design.

The jeans, which were called “waist overalls” back then, surged in popularity, especially among working-class people like farmers, miners, and mechanics. By the 1920s, the “waist overalls” were the leading item in men’s workwear. The designs were improved over the decade. Belt loops were added in 1922 and button-up flies were replaced by zippers in 1955.

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As Strauss and Davis’s patent ended in 1890, manufacturers were free to reproduce the style. OshKosh B’Gosh entered the market in 1895, Blue Bell (now Wrangler) in 1904 and Lee Mercantile (now Lee Jeans) in 1911, entered the market in with their own blue jeans products.

Denim in Fashion

Up until the early 1950s, denim was still seen as work wear. But during the 1950s, denim exploded in American culture and young people started wearing denim, inspired by screen idols who wore jeans on the silver screen, showcasing a rebellious and heroic figure. They were further popularized by pop stars, with people trying to emulate their iconic style.

The widespread trend was soon picked up in Europe, then by Japan, and then the rest of the world, where people were eager to buy into the iconic blue jeans.

The 1960s and ’70s were marked by the bell-bottom, which gained popularity and was widely featured in magazines. In the 1970s, the use of the stone washing technique (using large stones to roughen up fabric to produce a faded, worn appearance) revolutionized the manufacturing of denim, and people of all ages and walks of life started wearing denim. In 1976, Calvin Klein showed blue jeans on the runway — the first designer to do so. Gloria Vanderbilt introduced her hit jeans in 1979. These designer jeans were not only a commercial success but were also marketed with a racier image in mind.

The 1990s were characterized by oversized, low-slung baggy jeans inspired by hip-hop styles. Baggy, ripped jeans were all over the world in the 1990s, and fashion houses such as Versace, Dolce & Gabbana, and Dior also entered the jean market to promote their designs, among which skinny jeans became a favorite in the 2000s.

Denim in the Modern Age

Denim in the twenty-first century comes in various styles, including workwear, sportswear, khakis, chinos, and combat. It is also available in various hues, including white, blue, brown, and black. Denim jeans have inherited distinct characteristics over time, and each has been reformulated by designers to reflect individual tastes and styles.

Almost all premium labels and high-fashion designers now send jeans down the catwalk, and they come in various styles: broad, narrow, high-waisted, low, light, dark, or colorful, and at both ends of the price spectrum. Design and technology continue to advance. Jeans are here to stay and are ready to be reinvented by the next great designer.

Denim is one of the most popular fabrics. According to reports, more than half of the world’s population wears jeans daily.

Throughout their 400-year history, denim jeans have been washed, torn, decorated with beads and rhinestones, cropped, and stretched. They went through all different types of fashion and models. However, the fundamental qualities of denim jeans have remained constant. “A classic is timeless.”

Visit The Denim Show and witness the latest trends in the denim industry.

 

Industry News

Denim Walks the Formal Fashion Ramp

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During the pandemic, people prioritized and languished comfort. As we try to leave our masked days behind, we don’t wish to forget the comfort & freedom that our work-from-home outfits offered. For working professionals, the choice of clothing has changed from stiff & ironed to comfort that doesn’t compromise style. Denim enjoys the spotlight for the foreseeable upcoming seasons.

Comfort with style has become the work wear staple in our wardrobes. Denim offers stretch, drape, softness and fits built for a reflection of confidence & comfort to complement the formal look but with a little twist.

Here are some styling tips to rock your formal denim look

  • One can never go wrong with a shirt; it is a formal piece of clothing and add a blazer for an extra zing. Pair them with your favourite pair of jeans for comfortably stylish formal outfit.
  • Pair your denim jeans with a blazer instead of a jacket. It will add a sheen of formal look to the casual ensemble without too much effort. You can choose solid colour t-shirts to pair with your blazers and to finish the look, add minimalistic accessories.

Keep in mind a few things

  • Always pick the denim of your size that perfectly fits your body to create a formal look.
  • Avoid denim with patches, logos, rips or prints.
  • The belt selection is significant as it can make or break your look.